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Red Scarf

Uniting Cultures, Connecting Markets - Your UK Gateway to European Excellence for the Chinese Expatriate.

 

Red Scarf, a pioneering online platform in the UK , specializes in bridging European brands with the vibrant market of Chinese expatriates. With our deep understanding of the unique needs and preferences of our audience, we offer tailor-made value-added consumer information services that resonate with our community. Our expertise lies in not just connecting people with products, but in creating meaningful experiences that celebrate cultural diversity and inclusivity.

 

As a proud member of the ECTIME group family, following our recent strategic cooperation, we continue to uphold our distinct brand identity while leveraging the extensive network and innovative technology of ECENTIME. Our commitment is to continually enhance our service offerings, ensuring a seamless and enriching online shopping experience for our users.

Red Scarf account activity

Weibo
Followers

540,000

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Red
Followers

31,000+

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WeChat
Followers

450,000+

APP & Web
Daily Active Users

13,000+

APP & Web
Monthly Unique Visitors

240,000+

Newsletter
Subscribers

20,000

Targeted Users

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Characteristics

  • Curious and open-minded

  • Want to enjoy life and have fun

  • Appreciate the finer things in life

Lifestyle

  • Active Social Media user

  • Frequent online shopper

  • Event-goer

Interests

  • Beauty, Fashion & Homeware

  • Health

  • Travel, Entertainment & Food

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