Our Services
Welcome to Red Scarf, where we specialize in providing a comprehensive range of services tailored to elevate your brand presence and engagement. At Red Scarf, we're dedicated to crafting impactful strategies that resonate with your audience and drive tangible results. Join us in shaping the narrative of your brand and expanding your reach across diverse channels.
Red Scarf Platform Advertising
A local editor for the Chinese community in UK, assisting you in connecting with the Chinese market.
Social Media Community Management
Helping UK brands thrive in China's social media landscape with expert account setup and trend monitoring.
PR Campaign
Crafting impactful PR campaigns for brands through strategic collaboration with KOC and KOL influencers, generating authentic UGC that resonates with audiences.
Oline to Offline (O2O) Events
Transforming online engagement into real-world experiences through seamless O2O event strategies, connecting brands with your audience in memorable and impactful ways.
Red Scarf Platform Advertising
Social Media Channels
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Website
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APP
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WeChat
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Little Red Book
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Weibo
Branding Article appears synchronously on the Red Scarf application and the Red Scarf website.
The numbers in the picture show different placements in an editorial article:
1. Title, article cover banner and article introduction: sum up the article in a short paragraph and evoke the interests of readers targeting their needs
2. Links directing to the marketplace or the brand’s website
3. Product recommendations by our experienced editors who know the best about our users’ purchase behaviours
The square with red boundries shows different banners appearing on the Red Scarf Website homepage:
1.2.3. Website Homepage Site Takeover
4. Website Homepage Mid Banner 1
5. Website Homepage Mid Banner 2
6. Website Homepage Mid Banner 3
The square with red boundaries shows Mobile Push Notification, appearing on the Red Scarf Application and linked to the editorial article.
Shared Splash Ad appears on the Red Scarf Application, lasts for 5 second before entering the homepage, and is linked to the editorial article.
Newsletter appears on the Red Scarf Application.
Tutorial Article is the soft branding/advertising article that appears in the Tutorial section on the Red Scarf Application and the Red Scarf website.
Tutorial Article is also found on Google searching relevant keywords.
Experience Review Article is written by our editorial team who personally visit the site to provide firsthand insights and experiences.
Experience Review Article is the soft branding/advertising article that appears in the Tutorial section on the Red Scarf Application and the Red Scarf website.
Experience Review Article is also found on Google searching relevant keywords.
Once Experience Review Article is published, it remains on the Red Scarf platform permanently.
1. WeChat official account push-up - 1
2. WeChat official account push-up - 2
3. WeChat official account push-up - 3-8
The articles pushed on the Red Scarf WeChat public account only include Push-up 1 and Push-up 2, which will be displayed on the push page.
Social Media Content
We are active generators on the most popular Chinese social media platforms.
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WeChat (posts)
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Weibo (posts)
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Red ( posts/videos)
