ECENTIME is the first local publisher in Europe, connecting Chinese consumers with European brands.
On ECENTIME platform, you can find editorial articles that introduce European brands, promote sales in the Chinese community, and initiate first-hand feedback from Chinese consumers.
Editorial Article appears synchronously on the ECENTIME application and the ECENTIME website.
The numbers in the picture show different placements in an editorial article:
1. Article Cover Banner
2. Editorial Content
3. Editorial Product List
4. Redirecting Links to the Merchant Website or APP Download Page
Each editorial article is attached to relevant UGC (User Generated Content), reviews produced by other users.
The square with red boundaries show different banners appearing on the ECENTIME Website homepage:
- Homepage Carousel Banner appears on the left-hand side and changes every 5 seconds. The maximum number of it is 5 per day. Link to the editorial article is attached to it.
- Homepage Fixed Banner appears on the right-hand side and remains the same for 24 hours. The maximum number of it is 2 per day. Link to the editorial article is attached to it.
The square with red boundaries shows Mobile Push Notification, appearing on the ECNETIME Application and linked to the editorial article.
The square with red boundaries shows Mobile Homepage Carousel Banners, appearing on the ECENTIME Application and linked to the editorial article.
Shared Splash Ad appears on the ECENTIME Application, lasts for 5 second before entering the homepage, and is linked to the editorial article.
Tutorial Article is the soft branding/advertising article that appears in the Tutorial section on the ECENTIME Application and the ECENTIME website.
Tutorial Article is also found on Google searching relevant keywords.
Once Tutorial Article is published, it remains on the ECENTIME platform permanently.
Social Media Article is published on ECENTIME social media networks.
ECENTIME publishes daily newsletters on its social media accounts. The first article is always about trending news of the day and the the following articles are about brands and promotion information.
UGC Post appears on the Community section of the ECENTIME Application and the ECENTIME Website.
Authentic and user-friendly comments are shared in the Community section and it is accessible to all users, regardless of their geographical location.
UGC Lucky Draw is a themed activity under the Community section on the ECENTIME Application and the ECENTIME Website.
All ECENTIME users are invited to share their shopping experiences related to the sponsoring brand by simply clicking on the button "Participate Now".
ECENTIME Editors will select 5-10 posts with the highest engagement rate and reward them with exclusive coupons provided by the sponsoring brand.
Product Testing is found in the Product Testing section of the ECENTIME Application.
Typically used by brands seeking feedback from ECENTIME users, Product Testing is available to all ECENTIME users by clicking the button "Apply Now".
ECENTIME Editors select 5 users to receive the products and share their experiences on the Community section.
Unboxing is a themed activity collaborating with influencers to document their unboxing process and publish posts under the Community section of the ECENTIME Application and the ECENTIME Website.
Live Streaming is a themed activity collaborating with influencers to present brand stories and product features live.
Live Streaming amplifies brand exposure, boosts engagement from loyal users, attracts new potential users to brands, and fosters meaningful interactions between brands and ECENTIME users.
Store Visit is a themed activity collaborating with influencers to visit offline stores and document their authentic experiences and feelings via images and text.
This activity helps users make informed purchase decisions and posts are released under the Community section of the ECENTIME Application and the ECENTIME Website.
Events are online and offline themed activities that are organized every month based on sales hotspots.
Brands sponsor to increase exposure and sales conversion rate and enhance user-brand relationship and consumer engagement rate.